Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/35942
Type: Conference paper
Title: Drivers and barriers of mobile marketing: Perceptions from Australian marketing managers
Author: Rao Hill, S.
Citation: Proceedings of ANZMAC 2006/ Yunus Ali, Maria van Dessel (eds.)
Publisher: QUT
Publisher Place: CDROM
Issue Date: 2006
ISBN: 1741071593
Conference Name: Australia and New Zealand Marketing Academy Conference (2006 : Brisbane, QLD)
RMID: 0020062705
Appears in Collections:Business School publications

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