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Issue Date	Title	Author(s)
2008	Click here: The impact of new media on the encoding of persuasive messages in direct marketing	Cheung, M.
2010	The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis	Cheung, M.
2011	Factors affecting the design of electronic direct mail messages: Implications for professional communicators	Cheung, M.
2011	Creativity in advertising design education: An experimental study	Cheung, M.
2012	Design thinking in healthcare: innovative product development through the iNPD process	Cheung, M.
2006	New media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasion	Cheung, M.; Annual Conference of the International Communication Association (56th : 2006 : Dreseden, Germany)
2012	When mind, heart, and hands meet: Communication design and designers	Cheung, M.
2010	The globalization and localization of persuasive marketing communication: a cross-linguistic socio-cultural analysis	Cheung, M.
2012	Shanzhai phenomenon in China: The disparity between IPR legislation and enforcement	Cheung, M.
2012	The branding of a quality liquor as a symbolic effort toward bringing China forward culturally: a comparative study of Wuliangye and Absolut Vodka	Cheung, M.