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Issue Date
Title
Author(s)
2008
The metaphor of 'Bread is Life': A semiotic analysis of visual representation in creative advertisement design
Cheung, M.
;
Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
2004
A rhetorical study of the titles of Cantonese pop songs
Cheung, M.
2001
Linguistics and business communication texts: A register analysis of three letter types in relation to field, tenor and mode of discourse
Cheung, M.
;
Annual Research Forum of the Linguistic Society of Hong Kong (2001 : Hong Kong)
2007
Design and fabricate H-shaped dual-band bandpass filters on Al2O3 substrate
Yang, C.
;
Tzou, W.
;
Cheung, M.
;
Chou, D.
;
International Symposium on Industrial Electronics, Mechatronics and Applications (2007 : Taiwan)
2004
Learner-centered approaches to educational change
Cheung, M.
;
International Conference on Making Educational Reform Happen (2004 : Bangkok, Thailand)
2006
Discourse analysis of marketing communication: Implications for course development
Cheung, M.
;
TESOL Annual Convention (14th : 2006 : Iquitos, Peru)
2009
Communicating through the visuals: An experimental study on creativity and advertising design
Cheung, M.
;
Annual Conference of the International Communication Association (59th : 2009 : Chicago, Illinois)
2006
Training teachers to integrate multimedia in language teaching: Can task-based learning help?
Cheung, M.
;
Asian EFL Journal Conference (2006 : Busan, South Korea)
2006
Multimedia Integration in Language Education (MILE): Effective pedagogies and insights from a teacher-training programme in Hong Kong
Cheung, M.
;
CELEA Annual Conference (2006 : Guangzhou, China)
2001
An analysis on language in business letters writing: Reflection on course development of business communication
Cheung, M.
;
International Language in Education Conference (2001 : Hong Kong)
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Author
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Yang, C.F.
3
Annual Conference of the Internat...
3
Annual Conference of the Internat...
3
Cheng, C.M.
3
Chia, W.K.
3
Congress of the Americas (2nd : 2...
3
Kwan, B.
3
Lin, A.
2
AELFE International Conference (5...
2
Annual Convention of the Internat...
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genre analysis
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Chinese sales letters
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Communication
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culture
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Direct mailing communication
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discourse strategy
1
discourse strategy; discourse str...
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discourse structure
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