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PreviewIssue DateTitleAuthor(s)
2006Discourse analysis of marketing communication: Implications for course developmentCheung, M.; TESOL Annual Convention (14th : 2006 : Iquitos, Peru)
2006Training teachers to integrate multimedia in language teaching: Can task-based learning help?Cheung, M.; Asian EFL Journal Conference (2006 : Busan, South Korea)
2006Multimedia Integration in Language Education (MILE): Effective pedagogies and insights from a teacher-training programme in Hong KongCheung, M.; CELEA Annual Conference (2006 : Guangzhou, China)
2006New media and sales promotion discourse: Implications on social strategy of credibility enhancement and persuasionCheung, M.; Annual Conference of the International Communication Association (56th : 2006 : Dreseden, Germany)
2006Sales promotion communication in Chinese and English: a genre analysisCheung, M.; Annual Convention of the National Communication Association (92nd : 2006 : San Antonia, USA)
2006New media and sales promotion communication in the global villageCheung, M.; Congress of the Americas (2006 : Lima, Peru)
2006MILE: A model for motivating and training teachers to effectively integrate multimedia in language educationCheung, M.; International Conference on Tertiary/College English Language Teaching (2006 : Shenyang, Hong Kong)
2006MILE model and teacher training: Multimedia integration in language educationCheung, M.; TESOL Annual Convention (14th : 2006 : Iquitos, Peru)
2006A discourse analysis of Chinese and English sales letters in Hong KongCheung, M.; AELFE International Conference (5th : 2006 : Zaragoza, Spain)
2006Producing and communicating electronic sales messages in Hong Kong: Insights from a discourse study and from industry practitionersCheung, M.; AELFE International Conference (5th : 2006 : Zaragoza, Spain)

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