Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/39054
Type: | Journal article |
Title: | Estimating consumer willingness to pay for country-of-origin labeling |
Author: | Loureiro, M. Umberger, W. |
Citation: | Journal of Agricultural and Resource Economics, 2003; 28(2):287-301 |
Publisher: | Western Agricultural Economics Association |
Issue Date: | 2003 |
ISSN: | 1068-5502 2327-8285 |
Abstract: | Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price. |
Keywords: | beef consumer preferences country-of-origin labeling dichotomous choice willingness to pay |
Published version: | http://ageconsearch.umn.edu/handle/31091 |
Appears in Collections: | Agriculture, Food and Wine publications Aurora harvest |
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