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Type: Conference paper
Title: Enhancing Indonesian democracy: some methods for putting broadcasters more closely in touch with their audiences
Author: List, Dennis H.
Citation: Radio in the World : Papers from the 2005 Melbourne Radio Conference, 11-14 June, 2005 / Healy, Sianan; Berryman, Bruce; Goodman, David (eds.): pp.103-114
Publisher: RMIT Publishing
Issue Date: 2005
ISBN: 1921166126
Conference Name: Melbourne Radio Conference (2005 : Melbourne, Australia)
Organisation: Entrepreneurship, Commercialisation and Innovation Centre
Abstract: This paper discusses the development of two new methods of qualitative research, developed particularly for use by broadcasters to study their own audiences, without the use of external researchers acting as intermediaries. A consensus group (usually carried out in a set of three) is similar to a focus group, but does not require interpretation by experts. The co-discovery conference, derived from Emery’s search conference, is an environment for sharing tacit knowledge directly between broadcasters and audiences.
RMID: 0020076608
Appears in Collections:Entrepreneurship, Commercialisation, and Innovation Centre publications

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