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dc.contributor.authorRao Hill, S.en
dc.contributor.authorLu, V.en
dc.identifier.citationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006en
dc.descriptionANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publicationen
dc.description.abstractAs the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters.en
dc.description.statementofresponsibilitySally Rao and Vinh Luen
dc.rights© 2007 ANZMACen
dc.titleE-service export performance: A preliminary conceptual frameworken
dc.typeConference paperen
dc.contributor.conferenceAustralian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)en
pubs.library.collectionBusiness School publicationsen
Appears in Collections:Business School publications

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