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|dc.contributor.author||Rao Hill, S.||en|
|dc.identifier.citation||Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006||en|
|dc.description||ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication||en|
|dc.description.abstract||As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters.||en|
|dc.description.statementofresponsibility||Sally Rao and Vinh Lu||en|
|dc.rights||© 2007 ANZMAC||en|
|dc.title||E-service export performance: A preliminary conceptual framework||en|
|dc.contributor.conference||Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)||en|
|pubs.library.collection||Business School publications||en|
|Appears in Collections:||Business School publications|
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