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|Title:||E-service export performance: A preliminary conceptual framework|
|Author:||Rao Hill, S.|
|Citation:||Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006|
|Conference Name:||Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)|
|Sally Rao and Vinh Lu|
|Abstract:||As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters.|
|Description:||ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication|
|Rights:||© 2007 ANZMAC|
|Appears in Collections:||Business School publications|
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