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Type: Conference paper
Title: E-service export performance: A preliminary conceptual framework
Author: Rao Hill, S.
Lu, V.
Citation: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnoth (eds.):pp.2997-3006
Publisher: ANZMA
Publisher Place: CDROM
Issue Date: 2007
Conference Name: Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
Statement of
Sally Rao and Vinh Lu
Abstract: As the global marketplace becomes increasingly more integrated, exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services, and surprisingly the performance of e-service providers has not been nvestigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services, and suggesting a conceptual framework about the performance of e-services exporters.
Description: ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publication
Rights: © 2007 ANZMAC
RMID: 0020075791
Published version:
Appears in Collections:Business School publications

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