Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/49127
Type: Journal article
Title: Integrated marketing communications: what it really means for the winery
Author: van Zanten, Rob
Bruwer, Johan de Wet
Citation: The Australian & New Zealand Wine Industry Journal, 2002; 17(1):90-94
Publisher: Winetitles
Issue Date: 2002
ISSN: 0819-2421
School/Discipline: School of Agriculture, Food and Wine
Appears in Collections:Agriculture, Food and Wine publications

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