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Type: Journal article
Title: Ruling the virtual world: Governance in massively multiplayer online games
Author: Humphreys, S.
Citation: European Journal of Cultural Studies, 2008; 11(2):149-171
Publisher: Sage Publications Ltd
Issue Date: 2008
ISSN: 1367-5494
Abstract: This article explores governance and control in Massively Multiplayer Online Games (MMOGs). It examines areas where tactics of control are mobilized: by developers through design processes, by publishers through community management and legal practices and by players through participatory practices. As people with access to online technologies come to live more of their social lives (and work lives) in online environments, and to construct identities and communities in proprietary spaces, the terms under which they do so become increasingly important. In a context where economic value resides in intellectual property and immaterial labour, and where social networks have economic value extracted from them, the corporate practices which harness this value and the responses of participants become interesting for sociocultural and economic reasons. Using EverQuest and World of Warcraft as case studies, this article traces the flows of power between publishers, developers and players in the networked production of MMOGs.
Keywords: computer games
online games
social software
video games
Description: Copyright © 2008 by SAGE Publications
DOI: 10.1177/1367549407088329
Appears in Collections:Aurora harvest
Media Studies publications

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