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https://hdl.handle.net/2440/53960
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Type: | Journal article |
Title: | Building a theoretical framework for e-service export performance |
Author: | Lu, V. Rao Hill, S. |
Citation: | International Journal of Business Environment, 2008; 2(2):133-152 |
Publisher: | Inderscience Publishers |
Issue Date: | 2008 |
ISSN: | 1740-0589 1740-0597 |
Statement of Responsibility: | Vinh Nhat Lu and Sally Rao |
Abstract: | Advancements in Information and Communications Technology (ICT) in general, and the internet, in particular, are having a major impact on service marketing. The global marketplace has been increasingly integrated and exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services and surprisingly, the performance of e-service providers has not been investigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services and suggesting a conceptual framework about the performance of e-service exporters. |
Keywords: | e-services exports export performance Australia firm size classification experience management commitment product adaptation resources service marketing electronic services |
Description: | Copyright © 2008 Inderscience Enterprises Limited. All rights reserved. |
DOI: | 10.1504/IJBE.2008.019508 |
Published version: | http://dx.doi.org/10.1504/ijbe.2008.019508 |
Appears in Collections: | Aurora harvest Business School publications |
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