Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/55524
| Type: | Conference paper |
| Title: | Five Year Longitudinal Study of Australian Winery Websites |
| Author: | Davidson, R. |
| Citation: | Proceedings of the 13th Asia Pacific Management Conference, Melbourne, 18-20 November, 2007, pp.1429-1437 |
| Publisher: | Monash University |
| Publisher Place: | Melbourne |
| Issue Date: | 2007 |
| Conference Name: | Asia Pacific Management Conference (13th : 2007 : Melbourne, Victoria) |
| Statement of Responsibility: | Robyn Davidson |
| Abstract: | This paper presents the results of a five year longitudinal study of Australian winery websites. The research sets out to determine if Australian winery websites have matured and increased in content and functionality since 2003. Data has been collected over the 2003 to 2007 period and analysed to determine if Australian winery websites are providing more to satisfy customer requirements. The results indicate that overall more customer requirements are being met; however, Australian winery websites still have some way to go before customers will be fully satisfied |
| Keywords: | Website Evaluation Electronic Service Quality Australian Winery Websites |
| Description: | PDF attached with permission from author |
| Appears in Collections: | Aurora harvest 5 Business School publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| hdl_55524.pdf | 475.86 kB | Adobe PDF | View/Open |
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