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Type: Conference paper
Title: The economies within an online social network market. A case study of Ravelry
Author: Humphreys, S.
Citation: Proceedings of ANZCA 2009; pp.234-252
Publisher: QUT
Publisher Place: online
Issue Date: 2009
ISBN: 9781741072754
Conference Name: Australia and New Zealand Communications Association Conference (2009 : Brisbane, Australia)
Editor: Flew, P.
Statement of
Sal Humphreys
Abstract: The capacity of the internet to handle micro-transactions and to cater to niche markets is a boon for some areas of the creative industries, which have always been associated with small-scale micro business activities. This paper looks at the specific case of the specialist Social Networking Site Ravelry: a site for knitters, crocheters, spinners and dyers. It traces the interactions between amateurs and professionals through the emergence of social networking sites. An analytic framework of social network markets (see Potts, Cunningham, Hartley and Omerod, 2008) is employed to allow for the inclusion of amateur, social, semi-professional, professional and institutional actors within a networked sphere of activity, rather than excluding some of these actors as outside of recognised value-production. The reliance on social networks to determine the economic success of design, production and consumption is exemplified in this small scale example. This paper eschews the dichotomy of commercial and non-commercial by bringing to the fore the hybridity of this site where financial and social economies co-exist.
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Media Studies publications

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