Adelaide Research & Scholarship
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https://hdl.handle.net/2440/56554
| Type: | Conference paper |
| Title: | Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectiveness |
| Author: | Plewa, C. |
| Citation: | EMAC 38th Conference : Audencia Nantes, France, 26-29 May 2009 : conference proceedings / Helfer, J.-P. and Nicolas, J.-L. |
| Publisher: | Audencia |
| Publisher Place: | CD |
| Issue Date: | 2009 |
| Conference Name: | European Marketing Academy Conference (38th : 2009 : Nantes, France) |
| Statement of Responsibility: | Carolin Plewa |
| Appears in Collections: | Aurora harvest Business School publications |
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