Adelaide Research & Scholarship
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https://hdl.handle.net/2440/58020
| Type: | Conference paper |
| Title: | Competitive benefits: An outcome approach to marketing in the new economy |
| Author: | Goodman, S. |
| Citation: | British Academy of Management Conference Proceedings, 2003. |
| Publisher: | BAM |
| Publisher Place: | Harrogate |
| Issue Date: | 2003 |
| Conference Name: | British Academy of Management Conference (2003 : Harrogate, U.K.) |
| Rights: | Copyright status unknown |
| Appears in Collections: | Aurora harvest 5 Business School publications |
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