Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/58211
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dc.contributor.authorRao Hill, S.en
dc.contributor.authorTroshani, I.en
dc.date.issued2009en
dc.identifier.citationProceedings of the 22nd Bled eConference, 2009; pp.117-132en
dc.identifier.isbn9789612322311en
dc.identifier.urihttp://hdl.handle.net/2440/58211-
dc.description.abstractThe adoption of mobile services is often studied at a generic level and limited research has addressed personalisation service adoption. This paper proposes a framework for assessing the likely success or failure of personalisation mobile services. It was found that enjoyment and usefulness are the most important factors in attracting users to adopt personalisation services. Comparing these findings with those of similar studies in the literature we suggest that predictors of mobile service adoption may vary depending on the type of services. Furthermore, explanations and predictions based on rational and intuitive models of consumer behaviour in the mobile space may be insufficient and inadequate for determining investments in novel mobile services.en
dc.description.statementofresponsibilitySally Rao Hill, Indrit Troshanien
dc.description.urihttp://aisel.aisnet.org/bled2009/index.htmlen
dc.language.isoenen
dc.publisherUniversity of Mariboren
dc.rightsCopyright status unknownen
dc.source.urihttp://aisel.aisnet.org/bled2009/35en
dc.subjectMobile services; personalisation; consumer; adoption; Australiaen
dc.titleAdoption of Personalisation Mobile Services: Evidence from Young Australiansen
dc.typeConference paperen
dc.identifier.rmid0020094686en
dc.contributor.conferenceBled eConference (22nd : 2009 : Bled, Slovenia)en
dc.publisher.placeCDen
dc.identifier.pubid36204-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]en
Appears in Collections:Business School publications

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