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dc.contributor.authorRao Hill, S.en
dc.contributor.authorTroshani, I.en
dc.identifier.citationProceedings of the 22nd Bled eConference, 2009; pp.117-132en
dc.description.abstractThe adoption of mobile services is often studied at a generic level and limited research has addressed personalisation service adoption. This paper proposes a framework for assessing the likely success or failure of personalisation mobile services. It was found that enjoyment and usefulness are the most important factors in attracting users to adopt personalisation services. Comparing these findings with those of similar studies in the literature we suggest that predictors of mobile service adoption may vary depending on the type of services. Furthermore, explanations and predictions based on rational and intuitive models of consumer behaviour in the mobile space may be insufficient and inadequate for determining investments in novel mobile services.en
dc.description.statementofresponsibilitySally Rao Hill, Indrit Troshanien
dc.publisherUniversity of Mariboren
dc.rightsCopyright status unknownen
dc.subjectMobile services; personalisation; consumer; adoption; Australiaen
dc.titleAdoption of Personalisation Mobile Services: Evidence from Young Australiansen
dc.typeConference paperen
dc.contributor.conferenceBled eConference (22nd : 2009 : Bled, Slovenia)en
pubs.library.collectionBusiness School publicationsen
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]en
Appears in Collections:Business School publications

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