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dc.contributor.authorSima, Y.en
dc.contributor.authorPugsley, P.en
dc.identifier.citationGazette (Print Edition), 2010; 72(3):287-306en
dc.description.abstractChina’s ‘Generation Y’ are the first to grow up with computer technology and the Internet. More affluent and better educated than their parents, and often the only child in the family, they consider individuality a highly sought-after quality, which has given rise to a ‘me culture’ primarily concerned with self-expression and identity exhibition. Drawing from a combined content and discourse analysis in conjunction with personal interviews with Chinese Gen Y bloggers, this study seeks to provide a qualitative examination of Chinese youth and their use of personal blogs. It fills a lacuna in current studies that focus largely on blogging in western contexts. The study elucidates how China’s youth use blogs in their own symbolic identity construction and self-presentation based around notions of individualism and consumerism – key features of China’s entry into its post- socialist age – and probes the motivations behind their blogging practices.en
dc.description.statementofresponsibilityYangzi Sima and Peter C. Pugsleyen
dc.publisherSage Publications Ltd.en
dc.rights© The Author(s), 2010en
dc.subjectblog; China; computer-mediated communication; identity; individuality; Internet; new media; postsocialist; self-presentation; virtual ethnography; youthen
dc.titleThe rise of a 'Me Culture' in postsocialist China: Youth, individualism and identity creation in the blogosphereen
dc.typeJournal articleen
pubs.library.collectionMedia Studies publicationsen
dc.identifier.orcidPugsley, P. [0000-0001-7633-8575]en
Appears in Collections:Media Studies publications

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