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Type: Conference paper
Title: Acculturation and consumer behaviour: The case of Chinese Australian consumers
Author: Quester, P.
Karunaratna, A.
Chong, I.
Citation: Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024
Publisher: ANZMAC
Publisher Place: Australia
Issue Date: 2000
ISBN: 0868579785
Conference Name: ANZMAC (2000 : Gold Coast, Australia)
Statement of
Pascale G. Quester, Amal Karunaratna and Irene Chong
Abstract: An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area.
Rights: Copyright status unknown
RMID: 0001001903
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Appears in Collections:Business School publications

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