Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/60275
Type: | Conference paper |
Title: | Acculturation and consumer behaviour: The case of Chinese Australian consumers |
Author: | Quester, P. Karunaratna, A. Chong, I. |
Citation: | Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024 |
Publisher: | ANZMAC |
Publisher Place: | Australia |
Issue Date: | 2000 |
ISBN: | 0868579785 |
Conference Name: | ANZMAC (2000 : Gold Coast, Australia) |
Editor: | O'Cass, A. |
Statement of Responsibility: | Pascale G. Quester, Amal Karunaratna and Irene Chong |
Abstract: | An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area. |
Rights: | Copyright status unknown |
Published version: | http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/confprog.htm#session1 |
Appears in Collections: | Aurora harvest Business School publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.