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|Title:||Acculturation and consumer behaviour: The case of Chinese Australian consumers|
|Citation:||Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024|
|Conference Name:||ANZMAC (2000 : Gold Coast, Australia)|
|Pascale G. Quester, Amal Karunaratna and Irene Chong|
|Abstract:||An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area.|
|Rights:||Copyright status unknown|
|Appears in Collections:||Business School publications|
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