Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/60275
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dc.contributor.authorQuester, P.en
dc.contributor.authorKarunaratna, A.en
dc.contributor.authorChong, I.en
dc.date.issued2000en
dc.identifier.citationProceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024en
dc.identifier.isbn0868579785en
dc.identifier.urihttp://hdl.handle.net/2440/60275-
dc.description.abstractAn empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area.en
dc.description.statementofresponsibilityPascale G. Quester, Amal Karunaratna and Irene Chongen
dc.language.isoenen
dc.publisherANZMACen
dc.rightsCopyright status unknownen
dc.source.urihttp://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/confprog.htm#session1en
dc.titleAcculturation and consumer behaviour: The case of Chinese Australian consumersen
dc.typeConference paperen
dc.identifier.rmid0001001903en
dc.contributor.conferenceANZMAC (2000 : Gold Coast, Australia)en
dc.publisher.placeAustraliaen
dc.identifier.pubid62943-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]en
Appears in Collections:Business School publications

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