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Type: Conference paper
Title: A resource-based view of sponsorship management and implementation - resource identification and categorisation
Author: Farrelly, F.
Fahy, J.
Quester, P.
Citation: Proceedings of ANZMAC 2000 Australian & New Zealand Marketing Academy Conference - Visionary Marketing for the 21st Century: Facing the Challenge, 2000: pp.327-332
Publisher: Australian & New Zealand Marketing Academy
Issue Date: 2000
ISBN: 0868579785
Conference Name: ANZMAC (2000 : Gold Coast, Australia)
Rights: Copyright status unknown
RMID: 0001001492
Appears in Collections:Business School publications

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