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|Title:||A resource-based view of sponsorship management and implementation - resource identification and categorisation|
|Citation:||Proceedings of ANZMAC 2000 Australian & New Zealand Marketing Academy Conference - Visionary Marketing for the 21st Century: Facing the Challenge, 2000: pp.327-332|
|Publisher:||Australian & New Zealand Marketing Academy|
|Conference Name:||ANZMAC (2000 : Gold Coast, Australia)|
|Rights:||Copyright status unknown|
|Appears in Collections:||Business School publications|
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