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https://hdl.handle.net/2440/60276
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Farrelly, F. | - |
dc.contributor.author | Fahy, J. | - |
dc.contributor.author | Quester, P. | - |
dc.contributor.editor | O'Cass, A. | - |
dc.date.issued | 2000 | - |
dc.identifier.citation | Proceedings of ANZMAC 2000 Australian & New Zealand Marketing Academy Conference - Visionary Marketing for the 21st Century: Facing the Challenge, 2000: pp.327-332 | - |
dc.identifier.isbn | 0868579785 | - |
dc.identifier.uri | http://hdl.handle.net/2440/60276 | - |
dc.language.iso | en | - |
dc.publisher | Australian & New Zealand Marketing Academy | - |
dc.rights | Copyright status unknown | - |
dc.title | A resource-based view of sponsorship management and implementation - resource identification and categorisation | - |
dc.type | Conference paper | - |
dc.contributor.conference | ANZMAC (2000 : Gold Coast, Australia) | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | - |
Appears in Collections: | Aurora harvest 5 Business School publications |
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