Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/60276
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dc.contributor.authorFarrelly, F.-
dc.contributor.authorFahy, J.-
dc.contributor.authorQuester, P.-
dc.contributor.editorO'Cass, A.-
dc.date.issued2000-
dc.identifier.citationProceedings of ANZMAC 2000 Australian & New Zealand Marketing Academy Conference - Visionary Marketing for the 21st Century: Facing the Challenge, 2000: pp.327-332-
dc.identifier.isbn0868579785-
dc.identifier.urihttp://hdl.handle.net/2440/60276-
dc.language.isoen-
dc.publisherAustralian & New Zealand Marketing Academy-
dc.rightsCopyright status unknown-
dc.titleA resource-based view of sponsorship management and implementation - resource identification and categorisation-
dc.typeConference paper-
dc.contributor.conferenceANZMAC (2000 : Gold Coast, Australia)-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest 5
Business School publications

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