Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/61308
Type: Journal article
Title: Cause sponsorship: a study on congruence, attribution and corporate social responsibility
Author: Geue, M.
Plewa, C.
Citation: Journal of Sponsorship, 2010; 3(3):228-241
Publisher: Henry Stewart Publications LLP
Issue Date: 2010
ISSN: 1754-1360
Statement of
Responsibility: 
Melissa Geue and Carolin Plewa
Keywords: Cause sponsorship; corporate social responsibility (CSR); congruence; attribution
Rights: © Henry Stewart Publications
RMID: 0020100932
Appears in Collections:Business School publications

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