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|Title:||Cause sponsorship: a study on congruence, attribution and corporate social responsibility|
|Citation:||Journal of Sponsorship, 2010; 3(3):228-241|
|Publisher:||Henry Stewart Publications LLP|
|Melissa Geue and Carolin Plewa|
|Keywords:||Cause sponsorship; corporate social responsibility (CSR); congruence; attribution|
|Rights:||© Henry Stewart Publications|
|Appears in Collections:||Business School publications|
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