Adelaide Research & Scholarship
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https://hdl.handle.net/2440/61629
| Type: | Conference paper |
| Title: | World Wide Web versus mail surveys: A comparison and report |
| Author: | Medlin, C. Roy, S. Chai, T. |
| Citation: | Marketing in the third millennium: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), held in Sydney, New South Wales 28 November - 1 December 1999 / J. Cadeaux & M. Uncles (eds.). |
| Issue Date: | 1999 |
| ISBN: | 073340572X |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (1999 : Sydney, N.S.W) |
| Statement of Responsibility: | Christopher Medlin, Subroto Roy and Theong Ham Chai |
| Abstract: | This paper compares two survey methodologies. The mechanics of running a World Wide Web survey are described and the advantages and disadvantages of this technique are compared with a mail survey. In addition, an experiment comparing a World Wide Web and a mail survey of firms working internationally in the computer software industry is reported. Implications for future survey research using the World Wide Web are elaborated. |
| Rights: | Copyright status unknown |
| Published version: | http://smib.vuw.ac.nz:8081/www/ANZMAC1999/Site/papers.htm#m |
| Appears in Collections: | Aurora harvest Business School publications |
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