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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/61629
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dc.contributor.authorMedlin, C.en
dc.contributor.authorRoy, S.en
dc.contributor.authorChai, T.en
dc.date.issued1999en
dc.identifier.citationMarketing in the third millennium: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), held in Sydney, New South Wales 28 November - 1 December 1999 / J. Cadeaux & M. Uncles (eds.).en
dc.identifier.isbn073340572Xen
dc.identifier.urihttp://hdl.handle.net/2440/61629-
dc.description.abstractThis paper compares two survey methodologies. The mechanics of running a World Wide Web survey are described and the advantages and disadvantages of this technique are compared with a mail survey. In addition, an experiment comparing a World Wide Web and a mail survey of firms working internationally in the computer software industry is reported. Implications for future survey research using the World Wide Web are elaborated.en
dc.description.statementofresponsibilityChristopher Medlin, Subroto Roy and Theong Ham Chaien
dc.language.isoenen
dc.rightsCopyright status unknownen
dc.source.urihttp://smib.vuw.ac.nz:8081/www/ANZMAC1999/Site/papers.htm#men
dc.titleWorld Wide Web versus mail surveys: A comparison and reporten
dc.typeConference paperen
dc.contributor.conferenceAustralia and New Zealand Marketing Academy Conference (1999 : Sydney, N.S.W)en
pubs.publication-statusPublisheden
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Business School publications

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