Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/64574
Type: Conference paper
Title: Keeping the faith! An agenda to investigate the decline in spiritually based communities
Author: Granger, K.
Habel, C.
Crouch, R.
Citation: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), 'Doing more things less', held the the University of Canterbury, 29 Nov-1 Dec 2010 / P. Ballantine and J. Finsterwalder (eds.): pp.1-9
Publisher: University of Canterbury
Publisher Place: Canterbury
Issue Date: 2010
ISBN: 9780473178208
Conference Name: ANZMAC (2010 : Christchurch : New Zealand)
Statement of
Responsibility: 
Karen Granger, Cullen Habel and Roberta Veale
Abstract: Individual’s propensity towards membership and participation in Spiritually Based Communities (SBCs) has developed as a research stream. The decline of membership and participation is evidenced in several studies, examining its effect on SBCs. Despite advancement in this area, a number of questions still remain, particularly in relation to the relationships between the strength of the antecedents and level of commitment towards membership and participation. In this paper we conceptualise the antecedents of commitment of membership and participation, and briefly discuss the moderating role of members and participants characteristics. This paper proposes an agenda to address this gap in the literature by conducting an exploratory study of the relationship of the antecedents individually and in conjunction with each other and how they influence individuals’ commitment towards SBCs.
Keywords: not-for profit
volunteering
spiritually based communities
Rights: Copyright status unknown
Published version: http://anzmac2010.org/proceedings/tracks.html
Appears in Collections:Aurora harvest
Business School publications

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