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|Title:||Decomposing country of origin for services: a conceptual model|
|Citation:||Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), 'Doing more things less', held the the University of Canterbury, 29 Nov-1 Dec 2010 / P. Ballantine and J. Finsterwalder (eds.): pp.1-8|
|Conference Name:||ANZMAC (2010 : Christchurch : New Zealand)|
|Roberta Veale and Pascale Quester|
|Abstract:||Over the past few decades, the service sector has recorded the largest and fastest growth in the global economy. However, no research has attempted to isolate specific aspects of the Country of Origin construct in relation to service offerings. This study ‘deconstructs’ the COO construct for international services along country of origin of the brand (COB), country of origin of where the service is delivered (COSD), country of birth of the person providing the actual service (CPI) and the country of training/education of service provider (CTI). We propose a conceptual model as theoretical foundation for future empirical research.|
|Rights:||Copyright status unknown|
|Appears in Collections:||Business School publications|
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