Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorGoodman, S.en
dc.contributor.authorLockshin, L.en
dc.contributor.authorRemaud, H.en
dc.identifier.citationProceedings of 5th International conference of the academy of wine business research, 2010: pp.1-7en
dc.description.abstractConsumers have a choice of a range of different types of wine stores where they can buy wine. Previous segmentation has looked at demographics or store location as the drivers of segmentation. In this study, we use Best Worst Scaling (BWS) to identify the reasons consumers choose different stores to shop for wine. An analysis of the reasons for choice result in three distinct segments, which can be broadly correlated to the different positioning of the three store types in the market. These attributes of store choice are better able to identify useful segments than demographics or location alone.en
dc.description.statementofresponsibilitySteve Goodman, Larry Lockshin and Hervé Remauden
dc.publisherUniversity of Aucklanden
dc.rights© 2010 Academy of International Businessen
dc.subjectBest worse; store choice; wineen
dc.titleWhere to shop? The influence of store choice characteristics on retail market segmentationen
dc.typeConference paperen
dc.contributor.conferenceInternational Conference of the Academy of Wine Business Research (5th : 2010 : Auckland, New Zealand)en
pubs.library.collectionBusiness School publicationsen
dc.identifier.orcidGoodman, S. [0000-0002-6566-2633]en
Appears in Collections:Business School publications

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.