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https://hdl.handle.net/2440/68195
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Type: | Journal article |
Title: | Determinants of fast-food consumption. An application of the Theory of Planned Behaviour |
Author: | Dunn, K. Mohr, P. Wilson, C. Wittert, G. |
Citation: | Appetite, 2011; 57(2):349-357 |
Publisher: | Elsevier BV |
Issue Date: | 2011 |
ISSN: | 0195-6663 1095-8304 |
Statement of Responsibility: | Kirsten I. Dunn, Philip Mohr, Carlene J. Wilson and Gary A. Wittert |
Abstract: | This study applied and extended the Theory of Planned Behaviour (TPB; Ajzen, 1988) in an examination of the variables influencing fast-food consumption in an Australian sample. Four hundred and four participants responded to items measuring TPB constructs and retrospective and prospective measures of fast-food consumption. Additional independent variables included: Consideration of Future Consequences (Strathman, Gleicher, Boninger, & Edwards, 1994), Fear of Negative Evaluation (Leary, 1983), and Self-Identification as a Healthy Eater Scale (Armitage & Conner, 1999a). Structural Equation Modeling (SEM) was used to examine predictors of consumption. SEM indicated that the TPB successfully predicted fast-food consumption. Factor analyses assisted in the definition of constructs that underlay attitudes towards fast foods. These constructs were included in an 'extended' TPB model which then provided a richer source of information regarding the nature of the variables influencing fast-food consumption. Findings suggest that fast-food consumption is influenced by specific referent groups as well as a general demand for meals that are tasty, satisfying, and convenient. These factors reflect immediate needs and appear to override concerns about longer-term health risks associated with fast food. Results are discussed in the context of possible applications. |
Keywords: | Theory of Planned Behaviour Fast food Obesity |
Rights: | Copyright 2011 Elsevier Ltd. All rights reserved. |
DOI: | 10.1016/j.appet.2011.06.004 |
Description (link): | http://www.journals.elsevier.com/appetite/ |
Published version: | http://dx.doi.org/10.1016/j.appet.2011.06.004 |
Appears in Collections: | Aurora harvest Medicine publications |
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