Adelaide Research & Scholarship
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https://hdl.handle.net/2440/69542
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| Type: | Journal article |
| Title: | Sales promotion communication in Chinese and English: A thematic analysis |
| Author: | Cheung, M. |
| Citation: | Journal of Pragmatics, 2011; 43(4):1061-1079 |
| Publisher: | Elsevier Science BV |
| Issue Date: | 2011 |
| ISSN: | 0378-2166 |
| Statement of Responsibility: | Ming Cheung |
| Keywords: | Sales promotion communication Sales letter Theme Chinese English |
| Rights: | Copyright 2010 Published by Elsevier B.V. |
| DOI: | 10.1016/j.pragma.2010.09.010 |
| Description (link): | http://www.journals.elsevier.com/journal-of-pragmatics/ |
| Published version: | http://dx.doi.org/10.1016/j.pragma.2010.09.010 |
| Appears in Collections: | Aurora harvest Media Studies publications |
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