Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/69588
Citations | ||
Scopus | Web of Science® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | The globalization and localization of persuasive marketing communication: a cross-linguistic socio-cultural analysis |
Author: | Cheung, M. |
Citation: | Journal of Pragmatics, 2010; 42(2):354-376 |
Publisher: | Elsevier Science BV |
Issue Date: | 2010 |
ISSN: | 0378-2166 |
Statement of Responsibility: | Ming Cheung |
Keywords: | Cross-linguistic persuasive communication Direct marketing Sales e-mail Message encoding Socio-cultural context Rhetoric |
Rights: | Copyright © 2009 Elsevier B.V. All rights reserved. |
DOI: | 10.1016/j.pragma.2009.06.012 |
Published version: | http://dx.doi.org/10.1016/j.pragma.2009.06.012 |
Appears in Collections: | Aurora harvest Media Studies publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.