Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/71638
Citations | ||
Scopus | Web of Science® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | Using attribution theory to explain tourists' attachments to place-based brands |
Author: | Orth, U. Stockl, A. Crouch, R. Brouard, J. Cavicchi, A. Faraoni, M. Larreina, M. Lecat, B. Olsen, J. Rodriguez-Santos, C. Santini, C. Wilson, D. |
Citation: | Journal of Business Research, 2012; 65(9):1321-1327 |
Publisher: | Elsevier Science Inc |
Issue Date: | 2012 |
ISSN: | 0148-2963 1873-7978 |
Statement of Responsibility: | Ulrich R. Orth, Albert Stöckl, Roberta Veale, Joëlle Brouard, Alessio Cavicchi, Monica Faraoni, Mikel Larreina, Benoît Lecat, Janeen Olsen, Carmen Rodriguez-Santos, Cristina Santini and Damien Wilson |
Abstract: | Assuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience. © 2011 Elsevier Inc. |
Rights: | © 2011 Elsevier Inc. All rights reserved. |
DOI: | 10.1016/j.jbusres.2011.10.027 |
Published version: | http://dx.doi.org/10.1016/j.jbusres.2011.10.027 |
Appears in Collections: | Aurora harvest 5 Business School publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
RA_hdl_71638.pdf Restricted Access | Restricted Access | 257.67 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.