Digital design: a critical introduction

Abstract

Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense.