Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/82266
Citations
Scopus Web of Science® Altmetric
?
?
Type: Journal article
Title: The impact of corporate volunteering on CSR image: a consumer perspective
Author: Plewa, C.
Conduit, J.
Quester, P.
Johnson, C.
Citation: Journal of Business Ethics, 2015; 127(3):643-659
Publisher: Springer
Issue Date: 2015
ISSN: 0167-4544
1573-0697
Statement of
Responsibility: 
Carolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnson
Abstract: Abstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.
Keywords: Corporate volunteering; CSR image; Consumer Attribution; Loyalty; Word-of-mouth
Description: Received: 29 June 2013 / Accepted: 15 January 2014
Rights: © Springer Science+Business Media Dordrecht 2014
RMID: 0030000147
DOI: 10.1007/s10551-014-2066-2
Grant ID: http://purl.org/au-research/grants/arc/LP0991848
Appears in Collections:Business School publications

Files in This Item:
File Description SizeFormat 
hdl_82266.pdfAccepted version502.6 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.