Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/82266
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dc.contributor.authorPlewa, C.en
dc.contributor.authorConduit, J.en
dc.contributor.authorQuester, P.en
dc.contributor.authorJohnson, C.en
dc.date.issued2015en
dc.identifier.citationJournal of Business Ethics, 2015; 127(3):643-659en
dc.identifier.issn0167-4544en
dc.identifier.issn1573-0697en
dc.identifier.urihttp://hdl.handle.net/2440/82266-
dc.descriptionReceived: 29 June 2013 / Accepted: 15 January 2014en
dc.description.abstractAbstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.en
dc.description.statementofresponsibilityCarolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnsonen
dc.language.isoenen
dc.publisherSpringeren
dc.rights© Springer Science+Business Media Dordrecht 2014en
dc.subjectCorporate volunteering; CSR image; Consumer Attribution; Loyalty; Word-of-mouthen
dc.titleThe impact of corporate volunteering on CSR image: a consumer perspectiveen
dc.typeJournal articleen
dc.identifier.rmid0030000147en
dc.identifier.doi10.1007/s10551-014-2066-2en
dc.relation.granthttp://purl.org/au-research/grants/arc/LP0991848en
dc.identifier.pubid64153-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]en
dc.identifier.orcidConduit, J. [0000-0002-9725-2663]en
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]en
Appears in Collections:Business School publications

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