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Type: Journal article
Title: The accuracy of design-based judgments: a constructivist approach
Author: Orth, U.
Malkewitz, K.
Citation: Journal of Retailing, 2012; 88(3):421-436
Publisher: Elsevier
Issue Date: 2012
ISSN: 0022-4359
Statement of
Ulrich R. Orth, Keven Malkewitz
Keywords: Brand; consensus; package design; personality; quality
Rights: © 2011 New York University
RMID: 0020138503
DOI: 10.1016/j.jretai.2011.11.004
Appears in Collections:Business School publications

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