Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/85171
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| Type: | Journal article |
| Title: | Consumer engagement in a virtual brand community: an exploratory analysis |
| Author: | Brodie, R. Ilic, A. Juric, B. Hollebeek, L. |
| Citation: | Journal of Business Research, 2013; 66(1):105-114 |
| Publisher: | Elsevier Science |
| Issue Date: | 2013 |
| ISSN: | 0148-2963 |
| Statement of Responsibility: | Roderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebeek |
| Keywords: | Consumer engagement; brand; online community; co-created value; interactivity; netnography |
| Rights: | © 2011 Elsevier Inc. All rights reserved. |
| DOI: | 10.1016/j.jbusres.2011.07.029 |
| Published version: | http://dx.doi.org/10.1016/j.jbusres.2011.07.029 |
| Appears in Collections: | Aurora harvest 2 Business School publications |
Files in This Item:
| File | Description | Size | Format | |
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| RA_hdl_85171.pdf Restricted Access | Restricted Access | 391.25 kB | Adobe PDF | View/Open |
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