Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/97636
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Type: Journal article
Title: Emotion in obesity discourse: understanding public attitudes towards regulations for obesity prevention
Author: Farrell, L.
Warin, M.
Moore, V.
Street, J.
Citation: Sociology of Health & Illness, 2016; 38(4):543-558
Publisher: Wiley
Issue Date: 2016
ISSN: 0141-9889
1467-9566
Statement of
Responsibility: 
Lucy C. Farrell, Megan J. Warin, Vivienne M. Moore, and Jackie M. Street
Abstract: Intense concern about obesity in the public imagination and in political, academic and media discourses has catalysed advocacy efforts to implement regulatory measures to reduce the occurrence of obesity in Australia and elsewhere. This article explores public attitudes towards the possible implementation of regulations to address obesity by analysing emotions within popular discourses. Drawing on reader comments attached to obesity-relevant news articles published on Australian news and current affairs websites, we examine how popular anxieties about the ‘obesity crisis’ and vitriol directed at obese individuals circulate alongside understandings of the appropriate role of government to legitimise regulatory reform to address obesity. Employing Ahmed's theorisation of ‘affective economies’ and broader literature on emotional cultures, we argue that obesity regulations achieve popular support within affective economies oriented to neoliberal and individualist constructions of obesity. These economies preclude constructions of obesity as a structural problem in popular discourse; instead positioning anti-obesity regulations as a government-endorsed vehicle for discrimination directed at obese people. Findings implicate a new set of ethical challenges for those championing regulatory reform for obesity prevention.
Keywords: Obesity; Health Policy; Regulation; Discourse analysis; Emotions
Rights: © 2015 Foundation for the Sociology of Health & Illness
RMID: 0030038670
DOI: 10.1111/1467-9566.12378
Grant ID: http://purl.org/au-research/grants/nhmrc/565501
Appears in Collections:Public Health publications

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