Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/97867
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Type: Journal article
Title: Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Author: Giese, J.L.
Malkewitz, K.
Orth, U.R.
Henderson, P.W.
Citation: Journal of Business Research, 2014; 67(6):1154-1161
Publisher: Elsevier
Issue Date: 2014
ISSN: 0148-2963
1873-7978
Statement of
Responsibility: 
Joan L. Giese, Keven Malkewitz, Ulrich R. Orth, Pamela W. Henderson
Abstract: Abstract not available
Keywords: design strength; design attractiveness; aesthetic middle; typeface; package
Rights: Published by Elsevier Inc.
RMID: 0030024964
DOI: 10.1016/j.jbusres.2013.05.018
Appears in Collections:Business School publications

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