Adelaide Research & Scholarship
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https://hdl.handle.net/2440/97867
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| Type: | Journal article |
| Title: | Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength |
| Author: | Giese, J. Malkewitz, K. Orth, U. Henderson, P. |
| Citation: | Journal of Business Research, 2014; 67(6):1154-1161 |
| Publisher: | Elsevier |
| Issue Date: | 2014 |
| ISSN: | 0148-2963 1873-7978 |
| Statement of Responsibility: | Joan L. Giese, Keven Malkewitz, Ulrich R. Orth, Pamela W. Henderson |
| Abstract: | Abstract not available |
| Keywords: | design strength; design attractiveness; aesthetic middle; typeface; package |
| Rights: | Published by Elsevier Inc. |
| DOI: | 10.1016/j.jbusres.2013.05.018 |
| Published version: | http://dx.doi.org/10.1016/j.jbusres.2013.05.018 |
| Appears in Collections: | Aurora harvest 3 Business School publications |
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