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Results 1-10 of 33 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Examining market segments and influencers of choice for wine using the Best-Worst choice methodGoodman, S.; Lockshin, L.; Cohen, E.
200910 stances on positioning through the eyes of a marketerGoodman, S.
2008Influencers of consumer choice in the on-premise environment: more international comparisonsGoodman, S.; Lockshin, L.; Cohen, E.
2008Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumersGoodman, S.; World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2003Time as a factor in the firm adopting and realising benefits from internet marketingGoodman, S.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
2008Une étude interculturelle des critères de choix d’un vin au restaurantCohen, E.; d'Hauteville, F.; Goodman, S.; Lockshin, L.; Sirieix, L.; International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2003Competitive benefits: An outcome approach to marketing in the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2003A marketing activity framework for the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2006Using polarisation to identify variations in behavioural loyalty to price tiersJarvis, W.; Rungie, C.; Goodman, S.; Lockshin, L.
2004Using the polarisation index to explain the structure of price tiersJarvis, W.; Goodman, S.; Rungie, C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)