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Results 1-10 of 33 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2004What gives salespeople their competitive edge?Hemphill, E.; Dubelaar, C.; Geursen, G.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Interaction between the salesperson and customer: A framework for improving the sales outcomeHemphill, E.; Dubelaar, C.; Goodman, S.; Geursen, G.; American Marketing Association Winter Educators Conference (2005 : San Antonio, USA)
2003Time as a factor in the firm adopting and realising benefits from internet marketingGoodman, S.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
2004Increasing marketing's contribution through value creationGoodman, S.; Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2003A marketing activity framework for the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2004Competitive: Advantage or benefit?Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2003Competitive benefits: An outcome approach to marketing in the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2004Using the polarisation index to explain the structure of price tiersJarvis, W.; Goodman, S.; Rungie, C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2008Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumersGoodman, S.; World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2006Using polarisation to identify variations in behavioural loyalty to price tiersJarvis, W.; Rungie, C.; Goodman, S.; Lockshin, L.