1. Adelaide Research & Scholarship

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Results 1-10 of 14 (Search time: 0.004 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Lee, A.Y.; Soman, D.
2008Les reactions d'une communite de marques face a l'evolution de cette marque: une etude exploratoire du Club MedFleck, N.; Quester, P.; International Congress Marketing Trends (7th : 2008 : Venice, Italy)
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Managing customer service from a value-based perspective of market orientationChen, S.; Quester, P.; Global Marketing Conference (2008 : Shanghai, China)
2008Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainageMazodier, M.; Quester, P.
2008Organisational drivers of service firms' export performanceLu, V.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of OriginCrouch, R.; Quester, P.
2008Managing inter-firm relationships for service export successLu, V.; Quester, P.; Medlin, C.; Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)

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