1. Adelaide Research & Scholarship

Search


Current filters:


Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 13 (Search time: 0.002 seconds).
Item hits:
PreviewIssue DateTitleAuthor(s)
2004Industry structure in marketing strategy and brand performanceO'Cass, Aron; Weerawardena, Jay; Julian, Craig C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004What gives salespeople their competitive edge?Hemphill, E.; Dubelaar, C.; Geursen, G.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004Product integration in television: An Australian industry perspectiveSherman, C.; Wiley, J.; Thirkell, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004A study of research customers: Overall satisfaction and recommendations for improvementsBaaken, T.; von Hagen, F.; Plewa, C.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004Competitive: Advantage or benefit?Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004Using the polarisation index to explain the structure of price tiersJarvis, W.; Goodman, S.; Rungie, C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004The diffusion of style: a qualitative investigation of australian hip hop cultureArthur, D.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004Marketing orientation in university-industry linkagesPlewa, C.; Quester, P.; Baaken, T.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)

Discover