Adelaide Research & Scholarship
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https://hdl.handle.net/2440/91331
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| Type: | Journal article |
| Title: | Drug companies' evidence to justify advertising |
| Author: | Wade, V.A. Mansfield, P.R. McDonald, P.J. |
| Citation: | The Lancet, 1989; 334(8674):1261-1264 |
| Publisher: | Elsevier |
| Issue Date: | 1989 |
| ISSN: | 0140-6736 1474-547X |
| Statement of Responsibility: | V.A. Wade, P.R. Mansfield, P.J. Mcdonald |
| Abstract: | Ten international pharmaceutical companies were asked by letter to supply their best evidence in support of marketing claims for seventeen products. Fifteen replies were received. Seven replies cited a total of 67 references: 31 contained relevant original data and only 13 were controlled trials, all of which had serious methodological flaws. There were four reports of changes in advertising claims and one company ceased marketing nikethamide in the third world. Standards of evidence used to justify advertising claims are inadequate. |
| Keywords: | Product Surveillance, Postmarketing Fraud Developing Countries Advertising Drug Industry Health Promotion Evaluation Studies as Topic |
| Description: | Originally published as Volume 2, Issue 8674 |
| Rights: | © 1989 Published by Elsevier Ltd. |
| DOI: | 10.1016/S0140-6736(89)91862-X |
| Published version: | http://dx.doi.org/10.1016/s0140-6736(89)91862-x |
| Appears in Collections: | Aurora harvest 7 Public Health publications |
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