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Results 11-20 of 27 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2004
A new model of fan loyalty: Emotionally bonded involvement
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
1998
Organizational power games
Burton, R.
;
Quester, P.
;
Farrelly, F.
2019
Market intelligence dissemination practices
Gebhardt, G.
;
Farrelly, F.
;
Conduit, J.
2003
What drives renewal of sponsorship principal/agent relationships?
Farrelly, F.
;
Quester, P.
2010
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, M.
;
Farrelly, F.
;
Quester, P.
2005
Investigating large scale sponsorship relationships as co-marking alliances
Farrelly, F.
;
Quester, P.
1997
Integrating sports sponsorship into the corporate marketing function: an international comparative study
Farrelly, F.
;
Quester, P.
;
Burton, R.
1998
The Australian Cricket board (ABC): Mapping Corporate Relations
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
2004
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J.
;
Farrelly, F.
;
Quester, P.
2003
The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationship
Farrelly, F.
;
Quester, P.
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Author
25
Quester, P.
5
Beverland, M.
5
Burton, R.
3
Chung, E.
2
Argus, K.
2
Australia and New Zealand Marketi...
2
Conduit, J.
2
Fahy, J.
2
Smolianov, P.
2
Wiley, J.
.
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Subject
5
Sponsorship
3
Commitment
3
Trust
2
Market orientation
2
sponsorship
1
Alliances
1
Australia
1
Co-marketing
1
Collaboration
1
Communication
.
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Date issued
3
2010 - 2019
18
2000 - 2009
6
1997 - 1999