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Results 1-10 of 18 (Search time: 0.005 seconds).
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PreviewIssue DateTitleAuthor(s)
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; ANZMAC (2000 : Gold Coast, Australia)
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2004Competitive advantage through sponsorship: A conceptual model and research propositionsFahy, J.; Farrelly, F.; Quester, P.
2003The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationshipFarrelly, F.; Quester, P.
2001Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertisingBurton, R.; Farrelly, F.; Quester, P.
2003Collaborative communication in sponsor relationsFarrelly, F.; Quester, P.; Mavondo, F.
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Exploring consumer fanaticism: A fresh perspective on the concept of loyaltyChung, E.; Farrelly, F.; Beverland, M.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)