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Issue Date
Title
Author(s)
2008
Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainage
Mazodier, M.
;
Quester, P.
2009
Comment Lutter. Contre Le Pseudo-Parrainage?
Mazodier, M.
;
Quester, P.
2014
The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Mazodier, M.
;
Quester, P.
;
Plewa, C.
;
Carrillat, F.
;
Hamilton, R.
;
Sa Vinhas, A.
;
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2009
Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marque
Mazodier, M.
;
Chandon, J.
;
Quester, P.
;
International Congress Marketing Trends (8th : 2009 : Paris, France)
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
2014
The role of sponsorship fit for changing brand affect: a latent growth modeling approach
Mazodier, M.
;
Quester, P.
2012
Unmasking the ambushers: conceptual framework and empirical evidence
Mazodier, M.
;
Quester, P.
;
Chandon, J.
2010
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
Mazodier, M.
;
Quester, P.
Discover
Author
2
Chandon, J.
2
Plewa, C.
1
2014 Summer Marketing Educators' ...
1
Carrillat, F.
1
Hamilton, R.
1
International Congress Marketing ...
1
Palmer, K.
1
Sa Vinhas, A.
Subject
2
Ambush marketing
1
Ambush marketing disclosure
1
ambush marketing disclosure
1
Ambush Marketing; Sponsorship; De...
1
attitude envers le parrainage
1
Corrective advertising
1
implication dans l’événement.
1
Marketing
1
parrainage
1
Pseudo-parrainage
.
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