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Issue Date
Title
Author(s)
1998
Relationship Marketing as Related to the Sports Industry
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
1998
Organizational power games
Burton, R.
;
Quester, P.
;
Farrelly, F.
1997
Integrating sports sponsorship into the corporate marketing function: an international comparative study
Farrelly, F.
;
Quester, P.
;
Burton, R.
1998
The Australian Cricket board (ABC): Mapping Corporate Relations
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
1998
Brand Association and Memory Decay Effects of Sponsorship: the Case of the Australian Formula One Grand Prix
Quester, P.
;
Farrelly, F.
1998
Sports sponsorship management: a multinational comparative study
Quester, P.
;
Farrelly, F.
;
Burton, R.
Discover
Author
6
Quester, P.
3
Burton, R.
2
Smolianov, P.
Subject
1
Sports sponsorship; management; d...
Date issued
5
1998
1
1997